Our Mission
Our mission is simple: to push the boundaries of cycling technology so that every ride is fuelled by confidence, precision, and unmatched efficiency.
More than just a brand, Keywin represents a commitment to continuous innovation, ensuring that cyclists everywhere can ride with confidence, power, and precision.

OUR STORY
Based in Auckland, New Zealand, Keywin Sports is a boutique manufacturer of pedals and associated products. We are 100% New Zealand owned, using local manufacturers where-ever all possible. Our pedals are hand assembled and tested prior to leaving our facility.
Founded in the early 1980s by John Winky, an engineering enthusiast with a deep passion for cycling, the company was born out of a desire to make cycling safer and more efficient.
John’s journey began when he witnessed a cyclist’s accident caused by traditional toe clips. Determined to create a better, more secure solution, he teamed up with a manufacturing expert to design the world’s first clipless pedal. This revolutionary invention provided riders with a stable, efficient pedalling platform that redefined the cycling experience.
Since then, Keywin has continued to push the boundaries of pedal technology and remains dedicated to enhancing performance and safety on the road, track, and trail. We're just getting started on a legacy of innovation, safety, and performance.


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